STARCHITECTS
I’ve recently come across several articles on the demise of the starchitect. While this may or may not be true, what strikes me is the general misunderstanding of the starchitect phenomenon. It is not a plot to promote certain architects. It is not a media invention. It is not a system. It is not merely a reflection of celebrity culture. The term ”star” derives from Hollywood. The movie star is an actor or actress who achieves exceptional public name recognition. This is ultimately an economic measure because it means that, all things being equal, the participation of a star in a proposed movie can make it bankable.