Firms and Firms
I was recently asked by the chairman of a real estate company that manages a 4.5 million-square-foot portfolio of retail, office, and industrial properties, if I could recommend a firm to design a new office complex. He wanted a cut above the run-of-the-mill. Running names through my head, I found that almost all of the architects that my Ivy League colleagues and their students admire, the academic A-list so to speak, lack the experience and the staff to tackle a large commercial project. Their reputations are based on institutional rather than commercial projects, campus buildings, museums, and libraries, not on office buildings and shopping malls.
