The Odd Couple
Norman Bel Geddes (1893-1958) is the subject of a new book. We don’t associate Bel Geddes with iconic designs, as we do his contemporaries such as Walter Dorwin Teague (the Kodak Brownie), Raymond Loewy (the International Harvester tractor), Henry Dreyfuss (the classic Bell telephone handset), or Eliot Noyes (the IBM Selectric typewriter). Rather, Bel Geddes is best remembered for his visionary sci-fi designs, and for popularizing the streamlined style. He has been criticized for indiscriminately streamlining radios and refrigerators as well as buses and cars, although this does not seem any different than architects giving décor or chairs the Bauhaus—or the Baroque—treatment.