The other day I read in The Architects Newspaper that the dean of IIT had stepped down. While this is undoubtedly of keen interest to IIT faculty and students why is it considered news? Perhaps because five years ago, when Wiel Arets was appointed dean, that decision was widely reported. But why was that event newsworthy? Architecture schools operate under a handicap where publicity is concerned. Law schools periodically gain attention when their graduates attain high positions, the Supreme Court or even the White House; business schools are lauded for the wealth of their graduates; and medical schools can announce the occasional cure for this or that. But architecture schools rarely conduct groundbreaking research, and when all is said and done the education of architectural professionals is a dull affair. Every year, year in and year out, a new group of graduates is sent out to stock the nation’s drafting rooms, and year in and year out a new cohort arrives at the door. Not much news there. Architecture schools attempt to promote exhibitions of their students’ work, but it is after all, student work, that is, the exercises of trainees, of little interest to the world at large. Which brings us to the appointment of deans and chairs—not big news in itself, but a change in the routine. Or perhaps news, if the name is recognizable, not an obscure academic, of course, but a globetrotting practitioner. In a culture driven by celebrity, that is sufficient to pass for news.