I was complaining to my friend Anthony Alofsin the other day about the current tendency to review buildings as if they were movies, that is, as if they could be digested at one sitting rather than over an extended period of time. “Reviewing the latest as the greatest fits into the mode of consumer entertainment,” he responded in an email. “Like, which Netflix special do I see next? Unfortunately, it is the current moment that sells and is in demand,  not the long view.” He is exactly right. The infatuation with the “current moment” explains why as-yet unbuilt projects receive so much attention. The next new thing is the all-consuming topic. Actual construction appears to be almost an extraneous step—an afterthought. My local AIA chapter awards a silver medal to an “unbuilt project of the most exemplary design quality.” Apparently design quality can be recognized absent performance. As long as it looks like fun.